Today’s buyers are in control. They are researching their problem and possible solutions using more channels than ever before – from web, email and social to phone, chat and in-person.

This means every touchpoint with your customer needs to provide a consistent and value-added experience with your organization.

As a marketer, you’re putting a lot of time, energy and effort into creating marketing content and programs. And you want to make sure your efforts are producing results.

An integrated marketing plan ensures that you remain focused on the top initiatives that will produce the highest results.

What's Inside the Workbook:

• Take the guesswork out of marketing planning with our 7-step framework
• Use our template to conduct customer, industry and competitor research
• Learn a simplified approach to content planning
• Ensure that you are measuring your marketing impact across every touchpoint