At Shake Marketing Group, our mission is clear: to help your B2B organization grow by aligning with what your customers truly value.
We are passionate about empowering you to learn more about your customers, create compelling value propositions, and build a cohesive go-to-market strategy that wins business. In today’s tech-driven world, while you have access to vast customer data and innovative marketing tactics, standing out and driving profitable growth requires a deep understanding of your customers and internal alignment to exceed their expectations. That's where we step in.
We help our clients realize their most important business and marketing goals using our A3 method.
Almost 70% of change initiatives fail due to lack of alignment. Marketing activities should align company's goals with what your customers truly value.
We believe it's not about doing more; it's about doing the right things. We simplify the complex world of marketing in your organization, bringing strategy, focus, and accountability to your plan.
We operate with intention and a focus on continuous improvement. We help you gain momentum in your marketing efforts and exponentially accelerate revenue growth.
Stacey Danheiser is a seasoned marketing executive with a passion for helping B2B organizations thrive. With a focus on building effective go-to-market strategies and high-performing marketing teams, Stacey has transformed over 45 B2B enterprises from product-centric companies to customer-value-driven organizations.
Stacey's approach to growing revenue and profits through targeted, cohesive marketing and sales has led her clients to remarkable success, including:
Before founding Shake Marketing Group, Stacey held leadership roles in marketing at multiple Fortune 500 companies in the Cable, Telecom and Financial Services industry.
Stacey also leads the Ascend B2B marketing leadership accelerator, an immersive 8-week mentorship program designed to empower B2B marketers to build credibility with the C-suite. Through customized guidance and training, she helps her students develop customer-focused strategies that drive tangible results.
Stacey is the best-selling author of "Look Inside: The Real Reason You're Not Winning the Marketing Game" and a co-author of "Value-ology" and "Stand Out Marketing." Her insights have been featured in Forrester Research, and she has contributed numerous articles to publications such as The Journal of Sales Transformation and the ISMM publication Winning Edge. Stacey has also shared her expertise as a guest speaker at various in-person and virtual events, including those hosted by the Business Marketing Association, University of Colorado LEEDS alumni, Hays, Jack Welch Management Institute, and over 40 marketing and business podcasts.
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