Be the Marketing Driver in Your Organization
Ascend B2B Marketing Leadership Accelerator is an 8-Week Mentoring Program to become a marketing leader with clarity, confidence and credibility.
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Program Schedule
Join an upcoming cohort

Ideal for Marketing VP's and Directors, Ascend is an intimate cohort-based program that runs once per quarter.

  • Q1 Cohort

    Jan 14th - March 11th, 2025

  • Q2 Cohort

    April 17th - June 12th, 2024

  • Q3 Cohort

    August 19th - October 17th, 2024
    ✅ Completed

  • Q4 Cohort

    Oct 7th - Dec 2nd, 2024
    ✅ Completed

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MARKETING LEADERSHIP FOR IMPACT
As A Marketing Leader You Want to Drive The Business Forward, but...

You're under immense pressure to 'do more with less' and deliver immediate results. As priorities shift, every marketing move you make is under the microscope.

To thrive as a marketer, you must not only stay ahead of market shifts but also evolve as a marketing leader to make a tangible impact on the bottom line. Navigating the complexities of being a B2B Marketing Leader doesn't have to be an ordeal.

Join the Ascend B2B Marketing Leadership Accelerator, an 8-week guided program that will teach you how to:

  • Effectively link your marketing strategies to business objectives
  • Articulate the value of your marketing efforts
  • Establish yourself as the marketing authority who propels both your organization and your career forward.
RESERVE My SPOT
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YOUR B2B MARKETING JOURNEY
Step up as a B2B Marketing Leader

At SHAKE Marketing Group, we believe B2B Marketing Leadership is not about complexities, but clarity.

Ascend B2B Marketing Leadership Accelerator is a structured 8-week mentoring program crafted with a singular aim: Transform you into a marketing leader brimming with clarity, confidence, and credibility.

Using our signature A³ method, we ensure every strategy is Aligned with business objectives, holds Accountability to execute a unified go-to-market plan, and Accelerates growth through sharpened value propositions and strategic content.

Stacey Danheiser, Ascend B2B Marketing leadership accelerator
Ascend B2B Marketing Leadership Accelerator
How does Ascend Work?

In just 8 weeks, you'll master a failproof system to craft your marketing strategy using simple, effective tools and frameworks tested by over 45 high-performing teams.

Here's what you get:

  • On-demand video lessons showing step-by-step strategies for impactful marketing.
  • Interactive exercises, worksheets, and real examples to sharpen your skills.
  • Live weekly coaching calls for personalized guidance and support.
  • Tailored feedback to refine your approach, ensuring you're on the path to success.
  • A comprehensive workbook for continuous learning and reference.
  • Exclusive access to a private marketing community for networking and support.

Plus, bonus content to accelerate your progress and make your marketing efforts smoother and more efficient.

  • Module 1:
    Maximizing your marketing strengths

    Know your talents, gaps & mindset shifts.

  • Module 2:
    Finding unique market opportunities

    Uncover gaps in your marketing and plan for growth.

  • Module 3:
    Gaining new insights

    Review company goals, conduct sales & customer interviews, & understand market & competitor data.

  • Module 4:
    Ideating your Best Customers

    Identify your ideal customer to create targeted marketing and sales strategies.

  • Module 5:
    Aligning to your brand mission

    Tie marketing goals to company goals by identifying activities that will make an impact.

  • Module 6:
    Designing a unique message

    Create relevant messaging that is different, consistent, and measurable.

  • Module 7:
    Making content king

    Build a content strategy aligned to your customer's buying journey.

  • Module 8:
    Building an army of marketers

    Identify the people, resources and martech you need and how to maximize their effectiveness.

  • Module 9:
    Becoming the leader for your brand

    Present to the C-suite, align with sales, share your team’s progress and step into the driver's seat.

Download Overview
Ascend will teach you how to...

  • Ascend B2B marketing leadership accelerator; Implement Fortune 500 marketing strategies that dramatically enhance your marketing clarity, confidence, and impact. Get proven practices to align your marketing efforts with business goals, ensuring your company not only meets but exceeds its aspirations.
    Boost Your Marketing Impact

    Implement Fortune 500 marketing strategies that dramatically enhance your marketing clarity, confidence, and impact. Get proven practices to align your marketing efforts with business goals, ensuring your company not only meets but exceeds its aspirations.

  • Cut through the noise and focus on what truly matters. By honing in on activities that are relevant to your customers and aligned with your business priorities, you'll craft marketing initiatives that consistently showcase your company's unique value and deliver significant revenue growth.
    Drive Strategic Alignment & Growth

    Cut through the noise and focus on what truly matters. By honing in on activities that are relevant to your customers and aligned with your business priorities, you'll craft marketing initiatives that consistently showcase your company's unique value and deliver significant revenue growth.

  • Grow as a B2B marketing leader; Gain the confidence and skills to present your marketing strategy effectively to leadership, driving not just business success but also your professional advancement. You'll feel prepared to navigate complex challenges with strategic insight and leadership acumen, setting the stage for the next big leap in your career.
    Grow as a Leader

    Gain the confidence and skills to present your marketing strategy and impact effectively to leadership, driving not just business success but also your professional advancement. You'll feel prepared to navigate complex challenges with strategic insight and leadership acumen, setting the stage for the next big leap in your career.

Training
Is this right for me?

Ascend is designed for seasoned business leaders who are eager to learn,
grow and gain new strategic marketing skills.

  • Corporate Marketers

    For Marketing Directors/VPs who are ready to elevate from a tactical role to a strategic leader.

  • Fractional CMOs

    Consultants and Fractional CMOs who seek to round out their strategy skills using proven frameworks and deep insights.

  • Business Development Leaders

    Business Development or Sales leaders who are looking to guide their marketing team or pivot to a marketing role.

Reserve my Spot

OUR CLIENTS HAVE ACHIEVED:

118%

AVERAGE REVENUE
GROWTH YoY

ONE CLIENT ACHIEVED:

$200M

CLOSED NEW BUSINESS

Due to sales + marketing alignment

OUR CLIENTS HAVE ACHIEVED:

100%

EMPLOYEE RETENTION

after 1 year in the program

OUR CLIENTS HAVE ACHIEVED:

80%

OF PARTICIPANTS GOT PROMOTED

within 6 months of finishing the program

Testimonials
What students are saying about their Experience

We succeed when our students do. We're proud to share some kind words they've said about us.

Stacey created the blueprint for leading marketing for an organization. Her expertise and facilitation during this program was invaluable! I appreciated learning in a small cohort setting to exchange ideas and troubleshoot in real-time. Understanding my knowledge gaps and where I'm already strong gave me the direction I needed.

Stacey created the blueprint for leading marketing for an organization. Her expertise and facilitation during this program was invaluable! I appreciated learning in a small cohort setting to exchange ideas and troubleshoot in real-time. Understanding my knowledge gaps and where I'm already strong gave me the direction I needed.
Carrie Herrera Niesen
Director of Marketing, ASU

I gained significant insight and understanding of the key foundations to having successful B2B marketing effort.

I gained significant insight and understanding of the key foundations to having successful B2B marketing effort. Testimonial for Ascend B2B Marketing Leadership accelerator
Allison Serafin
VP, Business Development

Ascend B2B Marketing Leadership Accelerator gave me the confidence I needed to go to my leadership team and showcase the value of marketing. It created a roadmap for me to follow to gain insights, and help create a marketing strategy.

<strong>Ascend B2B Marketing Leadership Accelerator </strong>gave me the confidence I needed to go to my leadership team and showcase the value of marketing. It created a roadmap for me to follow to gain insights, and help create a marketing strategy."
Lauren Kendall
Director of Marketing

There were topics in the course that I have used before that I had forgotten and areas where I could definitely improve. Working through the curriculum and discussing them other marketing and sales professionals allowed me to gain keen insight while building relationships with other professionals who "get it".

Schell Gower, Fractional CMO, testimonial <br/>If you are a marketing professional who wants to move out of "marketing busy work" and instead contribute to your organization at the C-suite, then joining the next Ascend B2B Marketing Leadership mastermind will give you the training and mentorship you need while connecting you with Marketing and Sales professionals who will elevate your career.
Schell Gower
Fractional CMO

I loved the structure and exercises that this course gave to help build on what we've been missing. Having a collaborative leader to guide us took a lot of guesswork out of it by identifying internal stakeholders that are necessary to make marketing successful.

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Jason Kama
Marketing Director

The program is concise and demonstrates healthy balance between theory and practice, with 85% or more dedicated to practical frameworks. It is a must have for any new CMO, if you are changing jobs or moving into a fractional role. The program helped me to consolidate and organise my knowledge. The playbooks, questionnaires and reports will reinforce your tool box. Highly recommended.

Esther Katz, CMO testimonial for Ascend B2B Marketing Leadership Accelerator, an 8-week marketing training and mentorship program
Esther Katz
CMO
Our Clients
Trusted by smart, savvy brands

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Frontier Communications
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Ascend to B2B Marketing Excellence
Be more than just a marketer; be the marketing authority.

Ready to Level up?

Join our next cohort to navigate the B2B marketing maze and steer your organization confidently towards its business goals.

Reserve My Spot
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Resources
Tools to become a better Marketer

We strive to stay up to date with the latest industry resources, news, and insights. Read more about them below.

Frequently asked questions
Still have questions? We've got answers.

  • Ascend B2B Marketing Leadership Accelerator is ideal for B2B marketing directors and VP's that are eager to learn, grow and gain new strategic marketing skills that resonate with your customer and company goals.

    This is for you if:

    • You want to move into a marketing leadership role or be a more valuable C-suite leader.
    • You need advice on how to become more strategic and valued by your C-suite members.
    • You want proven frameworks and peer-to-peer guidance.

  • Don't worry! All lessons, worksheets and live coaching calls are recorded and accessible in our private community.

    If you can't make it to a call, you can still get your questions answered in the community or submit via email.

  • For an investment of $5K, you'll create a more efficient and effective marketing approach, leading to increased revenue, lower marketing costs and higher productivity.

    There's no other program that provides this level of structured training, proven frameworks implemented with over 45 companies (including Inc 5000 and Fortune 500), 1:1 personalized mentorship and peer interactions over 8 weeks!

    Marketing conferences and events can cost a minimum of $4000 to attend. While they can be great motivators, research shows that people forget 50% of what they learn within one hour, 70% within 24 hours and 90% of the information within a week.

    Meanwhile, 94% of workers would stay longer if their employer offered more learning and career development opportunities. (LinkedIn)

    And employees who are involved in mentoring programs have a 50% higher retention rate than those not involved in mentoring and 93% of mentees believe their mentoring relationship was useful. (MentorcliQ)

  • Three things make this program special:

    1) It's an organized system implemented within dozens of companies (from startups to Fortune 500's). We give you tools, frameworks and templates neatly packaged and ready to use.

    2) We don't just tell you WHAT to do. We tell you HOW to do it to get maximum impact. We help you build your leadership skills—like getting executive support—presenting to your CEO and being seen as a strategic and credible team member by your product and sales team.

    3) Unlike on-demand courses, we're with you every step of the way. We provide weekly coaching calls where you get the guidance you need to move forward and get unstuck.

Reserve Your Spot
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