Everyone, and we do mean everyone seems to have an opinion about marketing.
You and your marketing team may feel you need to say "yes" to every idea or wish from the C-suite, sales or product team.
But this can lead to a scattered, "random acts of marketing" approach, leaving your messaging inconsistent, your customers confused about what you offer and your team burnt out.
That's where a strategic, customer-centric approach comes in.
Armed with a deeper understanding of your customers' needs and preferences, you are in the driver's seat to craft targeted go-to-market strategies that drive growth and revenue for your business.
And you can finally (politely) decline ideas that don't align to what your customer's need. ;)