Inspiring B2B marketers to soar

Earn Your Seat at the Leadership Table
Learn how to unlock exponential growth, increase customer value and create internal alignment.

From Order Taker to Strategic Driver

Everyone, and we do mean everyone seems to have an opinion about marketing.

You and your marketing team may feel you need to say "yes" to every idea or wish from the C-suite, sales or product team.

But this can lead to a scattered, "random acts of marketing" approach, leaving your messaging inconsistent, your customers confused about what you offer and your team burnt out.

That's where a strategic, customer-centric approach comes in.

Armed with a deeper understanding of your customers' needs and preferences, you are in the driver's seat to craft targeted go-to-market strategies that drive growth and revenue for your business.

And you can finally (politely) decline ideas that don't align to what your customer's need. ;)

UX Work: Woman's hands drawing a wireframe

Create Marketing clarity
Align to What Matters Most

If you're ready to make a bigger impact with your marketing efforts, you need 3 things:

Alignment - to business goals, customer needs and sales approach

Accountability - to build and execute one cohesive go-to-market plan

Acceleration - to drive growth through improved value propositions, content strategy and tactics

I call it the A³ method.

Experience marketing results without the overwhelm.

What we do
Expert Guidance to Simplify Your Marketing and Drive Results

  • Consulting

    Uncover what your customers really care about and how to better position and communicate your value in a crowded market. Through 1:1 customer interviews, and internal workshops, you'll finally be able to stop guessing. And start acting.

  • Marketing Mastermind

    We're building strategic marketing leaders. Our mastermind is a group mentoring program that meets twice a month. It's designed to help you develop strategic leadership skills to catapult your career, credibility and impact as a marketing leader.

  • Group Training

    You need a roadmap for growth. We've got you. The Confident Marketer Playbook is an 8-week live, small group training program that walks you through a 9-step marketing strategy framework. You'll gain clarity, confidence and alignment knowing that you're focusing on activities that will produce the highest results.

Our Clients
Trusted by smart, savvy brands

We've worked with over 45 brands - from Fortune 500's to start-ups! If you're a B2B organization with complex offerings and aggressive're speaking our language.

  • Arrow Electronics - A global Fortune 150 B2B company specializing in <em>electronic</em> component sourcing, manufacturing, product designs and technology.
  • Frontier Communications is a Fortune 500 telecommunications company providing internet, phone, collaboration, and cloud services to residential, enterprise and wholesale.
  • openoptic_color.png
  • Level 3 Communications (Now Lumen Technologies) is a global Fortune 500 telecommunications company that offers communications, network services, security, cloud solutions, voice, and managed services for enterpise and government.
  • janus-1.png
  • ws-horizontal-logo.svg
  • One Neck IT Solutions -  a CRN top 500 solution provider, specializes in Hybrid IT, Multi-Cloud solutions and services and secure data centers.
  • Juniper Networks - A global Fortune 1000 company specializing in high-performance networks for enterprise and government.
  • Doyle Group IT Consulting
  • MPC Commercial Construction
  • The Monaco Group IT Consulting
  • Aschenberg Law Group
  • Hivery Software
  • Tektelic logo, an IoT company located in Canada
  • Turnagain logo, a marine construction company based in Alaska

Become a More Confident Marketer

  • Value-ology

    Learn how to develop a relevant, customer-focused value proposition that aligns sales and marketing to the customer.

  • Stand Out Marketing

    Stand Out Marketing reveals 5 key competencies that modern marketers need to develop to differentiate their companies and accelerate their marketing career.

  • The Confident Marketer Scorecard

    See how you score against high-performing marketing indicators and increase your ability to build impactful and confident marketing strategies in the digital era.


Get the latest from Shake Marketing Group

We'll send you a monthly newsletter with ways to stay relevant to your customers and grow your marketing career.

Get the latest from Shake Marketing Group

We'll send you a monthly newsletter with ways to stay relevant to your customers and grow your marketing career.