Everyone, and we do mean everyone seems to have an opinion about marketing.
You and your marketing team may feel you need to say "yes" to every idea or wish from the C-suite, sales or product team.
But this can lead to a scattered, "random acts of marketing" approach, leaving your messaging inconsistent, your customers confused about what you offer and your team burnt out.
That's where a strategic, customer-centric approach comes in.
Armed with a deeper understanding of your customers' needs and preferences, you are in the driver's seat to craft targeted go-to-market strategies that drive growth and revenue for your business.
And you can finally (politely) decline ideas that don't align to what your customer's need. ;)
If you're ready to make a bigger impact with your marketing efforts, you need 3 things:
Alignment - to business goals, customer needs and sales approach
Accountability - to build and execute one cohesive go-to-market plan
Acceleration - to drive growth through improved value propositions, content strategy and tactics
I call it the A³ method.
Experience marketing results without the overwhelm.
Uncover what your customers really care about and how to better position and communicate your value in a crowded market. Through 1:1 customer interviews, and internal workshops, you'll finally be able to stop guessing. And start acting.
We're building strategic marketing leaders. Our mastermind is a group mentoring program that meets twice a month. It's designed to help you develop strategic leadership skills to catapult your career, credibility and impact as a marketing leader.
You need a roadmap for growth. We've got you. The Confident Marketer Playbook is an 8-week live, small group training program that walks you through a 9-step marketing strategy framework. You'll gain clarity, confidence and alignment knowing that you're focusing on activities that will produce the highest results.
We've worked with over 45 brands - from Fortune 500's to start-ups! If you're a B2B organization with complex offerings and aggressive goals...you're speaking our language.
Learn how to develop a relevant, customer-focused value proposition that aligns sales and marketing to the customer.
Stand Out Marketing reveals 5 key competencies that modern marketers need to develop to differentiate their companies and accelerate their marketing career.
See how you score against high-performing marketing indicators and increase your ability to build impactful and confident marketing strategies in the digital era.
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We'll send you a monthly newsletter with ways to stay relevant to your customers and grow your marketing career.
