Online Learning B2B Marketing Books
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  • Value-ology book, published by Palgrave Macmillan. Aligning Sales and Marketing to shape and deliver powerful value propositions by Stacey Danheiser, Dr. Simon Kelly and Dr. Paul Johnston. Learn how to create Musical value propositions for your b2b organization.
    Value-ology Book

    A framework to develop profitable, customer-focused value propositions to drive more revenue

  • Stand Out Marketing book, published by Kogan Page. Learn How to Differentiate your b2b organization in a sea of sameness by Stacey Danheiser, Dr. Simon Kelly and Dr. Paul Johnston.<br/>For B2B marketers and B2B sellers to learn our VALUE framework - the top 5 competencies of modern marketing organizations.
    Stand Out Marketing

    Learn how to differentiate your organization in a sea of sameness

  • Look inside, the real reason your b2b organization isn&#x27;t winning the marketing game. <br/>Are you looking for better results from your marketing efforts? Do you wish your b2b marketing team were more strategic instead of just focusing on execution? Look Inside shows you what it takes to build a thriving marketing team that drives revenue group. Our A3 model is designed to propel your company to the next level: alignment, accountability and acceleration.
    Look Inside (new!)

    Find out what it takes to (finally) win the marketing game and why the answer may not be what you think

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