Tune into this week’s episode of The Business of You for a conversation with host Michelle Griffin and special guest Stacey Danheiser about the transition from the corporate world to entrepreneurship. Learn more about how to capitalize on your expertise to...

Find out how you can Humanize your marketing to stand out from competitors in the eyes of your customers.In this podcast James Trezona, Co-Author of "Humanizing B2B:  The new truth in marketing that will transform your brand and sales" talks with...

Named by LinkedIn and Forbes as one of the top marketing and sales podcasts, Douglas Burdett interviews Stacey Danheiser, co-author of Stand Out Marketing.

In this episode, Stacey Danheiser, explains to us this common phenomenon of the sea of sameness. She shares the necessary steps to overcome this problem and find a solution to stand out from the rest.Read the full article here.

Discover how to create a high-performance marketing team by joining Ty Hayes as he interviews leading CMOs, authors and experts at the top of their game.

In this ever-changing world of work, the competencies marketeers need to succeed, and ultimately stand out are changing. So today, we’re joined by Stacey Danheiser and Dr. Simon Kelly, principals of Shake Marketing Group and co-authors of the books Value-o...

Four new books written by distinguished contributors to the Journal offer business leaders, sales professionals, students and academics new insights and guidance as they seek to navigate the complexities of selling and sales leadership today. Each of the a...

Seven key factors lead to sameness. We recently interviewed and surveyed senior sales, marketing and business leaders to find out why they believe differentiation is hard to achieve. Based on their feedback, we discovered that there are seven key factors t...

When your customers are swimming in a sea of sameness, can you save them from drowning?

As B2B buying behaviour evolves, how can sales organisations adapt? Research with C-level Sales and Marketing professionals points to three personal competencies that stand above the rest.This is the third of a series of articles in which Dr Simon Kelly, D...

Shake Marketing was recently featured in Forrester's Research uncovering why B2B organizations are missing the mark when it comes to understanding and delivering customer value.

When your competitors are floating in a sea of sameness you need to make sure you are waving not drowning.In the second of a series of articles in which Dr Simon Kelly and Dr Paul Johnston explore customer value and differentiation, they are joined by co-a...

STACEY DANHEISER describes three ways to boost the sales experience and uncover customer value.Long gone are the days when buyers had to wait to gain information about a product or service from their salesperson. In fact, according to Gartner Research, tod...

Putting the value in value propositionsThis is the first of a series of articles in which the authors explore customer value and differentiation. In this article, Dr Simon Kelly and Dr Paul Johnston consider the importance of customer value and its critica...

In this feature, PAUL JOHNSTON looks at the sales-buyer conversation as a critical space where customer value is created.

In original research for his Doctor of Business Administration qualification Simon Kelly asked: How do sales and marketing produce business-to-business value propositions?BackgroundI became interested in how sales and marketing work together (or not!) to p...

In this feature, SIMON KELLY considers the issues that get in the way of effective sales and marketing alignment with the customer.

Understanding that the customer’s circumstance and priorities change is how you will successfully stay responsive to their needs. If you aren’t communicating in a way that is relevant to your customers, they will find a provider that helps connect the dots...

A quick look at your competitors will help ensure your business stands out. No matter what you sell, at some point during the sales cycle, you can be sure your customers will want to know how you compare to your competition. Are you prepared to answer thos...