It's simple to talk about tactics and strategy as though they are interchangeable. Although there is a great deal of overlap and they are both crucial to monitor, the phrases shouldn't be used synonymously.
Learn the key differences and why you need both strategy and tactics to be a successful b2b marketer.
Starting a career in marketing can be exciting, with so many options to choose from. However, it is important to make a wise choice, as the marketing world is divided into two main segments: B2C (business-to-consumer) and B2B (business-to-business).
The Confident Marketer Playbook: Step 9
A confident marketing leader takes ownership of their personal brand. Learn how to let others know what you've accomplished.
The Confident Marketer Playbook: Step 7
Creating a content strategy is a major aspect of every marketer's job. New content is put online all the time, so how do you stand out and make an impact?
The Confident Marketer Playbook: Step 6
If you don't communicate customer value, you'll lose the sale. Your message needs to tell your customer what they get and how that is a big deal for them. If customers don't believe in the value of your product, why would they buy it?
The Confident Marketer Playbook: Step 5
CEOs complain that marketers don't understand their overall business goals. Learn how to align marketing goals with your company's mission.
The Confident Marketer Playbook: Step 4
43% of companies do not have a defined ideal customer profile. This is a critical step to align sales and marketing...and make your content marketing and campaigns resonate.
The Confident Marketer Playbook: Step 3
Learn how to stay on top of changing customer demands and competitor shifts to gain a marketing edge.
The Confident Marketer Playbook: Step 2
When is the last time you did a marketing 'health check'? A consistent and comprehensive marketing health check (or audit) is a great way to figure out what's working and what's not.
The Confident Marketer Playbook: Step 1
Strengthen your mindset to be a relevant, confident and influential marketer. Marketing is more than just know-how. It's about how you show up.
Empowering your team is challenging for CEOs of scaling businesses. However, strategic marketing is essential to success. Read why and learn how.
To meet your customer’s rising expectations – you have to have a deep understanding of your customer. Here are three ways to get to know your customers better.
There’s a lot of talk about what it takes to be a top marketer.
There’s a long list of hard skills like Content creation, data analytics, SEO, social media, etc.
Then there’s a list of so-called ‘soft’ skills like agility, collaboration and listening.
It is impossible to be at the top of your game without first understanding what you are up against.
In order to achieve a sustainable competitive advantage in the market, you need to conduct a thorough analysis of your competition. Here's how.
B2B marketers spend 20-30% of their budget on event marketing every year. According to a Gartner CMO report, it’s one of the top four spending areas — ahead of social media, customer intelligence, and email marketing.
For every customer who bothers to complain, how many other customers remain silent?
How many unhappy customers don’t complain or simply leave, never to return?
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