Value Propositions for B2B Organizations

Create Irresistible Value Propositions
A Proven Approach to Unlock and Communicate Customer Value
Free strategy call

Value Proposition Workshop
Customer Relevance Wins the Sale

In a crowded and ever-evolving market, standing out is no easy task.

If your product or brand messaging doesn't resonate with your target audience, or worse, is inconsistent and confusing, you'll lose the sale.

To ensure customer relevance, you need a process to align your internal team, uncover customer insights and drive a consistent approach to communicating your value in the market.

That's where we come in.

Free strategy call
Customer Relevance wins the sale

Value Proposition Workshop
This solution is for you if:
  • Your marketing content and sales messaging isn’t generating results.
  • Your existing product or brand messaging is no longer relevant to customers.
  • Your organization doesn’t have a cohesive value proposition; sales “makes it up” on the fly.
  • Your organization doesn’t have a consistent process for creating value propositions.
  • You are planning to launch a new product or service to the market.
  • You are entering into a new market or industry vertical.
  • You are trying to grow business within a particular customer segment or geographical market.
We help you create a powerful and compelling B2B value proposition.<br/>Photo credit: www.distel.co

Design a compelling value proposition
Workshop Agenda:

During this in-person or virtual 1/2 day workshop, attendees from Marketing, Sales, Product, Customer Success will learn:

  • What is value? What type of value does your organization provide?
  • The elements of a successful value proposition using our MUSICAL framework
  • Positioning vs. competitors: what sets your organization apart?
  • Hands on development of 2-3 value proposition themes relevant to your customers
  • Agreement on priorities to update value messaging for customer segments and products
Let's talk
Collaboration when creating your value proposition is critical. Our proven value-ology framework aligns marketing, sales and product to communicate and deliver compelling customer value.
Frequently asked questions
What else would you like to know?

  • This workshop is tailored for B2B organizations and the departments responsible for gathering customer insights and communicating to the market.

    This includes marketing teams, product managers, sales leaders and customer success managers who want to enhance their value proposition creation skills.

    For maximum participation, the workshop is limited to 8-10 participants.

  • You will gain practical insights and tools to identify customer value themes, understand customer needs, and develop compelling value propositions.

    It's designed to empower and align your team to create messages that resonate with your target audience.

    Based on our work with 45+ brands, you will gain access to proven frameworks published in our book Value-ology.

  • 1/2 day virtual workshops start at $10K.

  • Yes, participants will receive workshop materials, templates, and resources to reference and apply what they've learned.

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