You're faced with enormous pressure to 'do more with less' and deliver short-term results.
As priorities shift, every marketing move you make is scrutinized and questioned.
To be an effective marketer, you not only have to stay on top of changes in your industry and profession, but you need to grow as a marketing leader so that you can impact the bottom line.
Being a B2B Marketing Leader doesn't have to be complicated.
Ascend B2B Marketing Leadership Accelerator is an 8-week guided program teaching you how to:
Marketing's credibility has gone way up since working with Stacey. Between the strategic guidance and 1:1 coaching of our marketing staff, the C-suite has never been more confident in how marketing is supporting our company goals.
Move out of "marketing busy work" and instead contribute to your organization at the C-suite. Ascend B2B Marketing Leadership mastermind will give you the training and mentorship you need while connecting you with Marketing and Sales professionals who will elevate your career.
This program is a must-have for any new CMO, if you are changing jobs or moving into a fractional role. The program helped me to consolidate and organise my knowledge. The playbooks, questionnaires and reports will reinforce your tool box. Highly recommended."
In 8 weeks:
Know your talents, gaps & mindset shifts.
Uncover gaps in your marketing and plan for growth.
Review company goals, conduct sales & customer interviews, & understand market & competitor data.
Identify your ideal customer to create targeted marketing and sales strategies.
Tie marketing goals to company goals by identifying activities that will make an impact.
Create relevant messaging that is different, consistent, and measurable.
Build a content strategy aligned to your customer's buying journey.
Identify the people, resources and martech you need and how to maximize their effectiveness.
Present to the C-suite, align with sales, share your team’s progress and step into the driver's seat.
The Marketing Leadership Playbook combines online training with mentoring, peer interactions, and an extraordinary community of other career-driven b2b marketers!
This program is not based on theory only. It includes real-world examples, templates, checklists, and frameworks, implemented within dozens of companies (from startups to Fortune 500's).
You'll build critical skills - from understanding your gaps to creating a strategy that aligns to the business and getting C-level support. You'll be a strategic and credible leader.
Get support every step of the way. Bi-weekly coaching calls give you the guidance you need to move forward and get unstuck.
Cohort-based program for Marketers who value time with their peers and mentor to ask questions and get personalized guidance.
This package includes:
We've worked with over 45 B2B brands - from start-ups to Fortune 500 organizations with an eye on driving sustainable growth.
Ascend B2B Marketing Leadership Accelerator is ideal for B2B marketing directors and VP's that are eager to learn, grow and gain new strategic marketing skills that resonate with your customer and company goals.
This is for you if:
Don't worry! All lessons, worksheets and live coaching calls are recorded and accessible in our private community.
If you can't make it to a call, you can still get your questions answered in the community or submit via email.
For an investment of $5K, you'll create a more efficient and effective marketing approach, leading to increased revenue, lower marketing costs and higher productivity.
There's no other program that provides this level of structured training, proven frameworks implemented with over 45 companies (including Inc 5000 and Fortune 500), 1:1 personalized mentorship and peer interactions over 8 weeks!
Marketing conferences and events can cost a minimum of $4000 to attend. While they can be great motivators, research shows that people forget 50% of what they learn within one hour, 70% within 24 hours and 90% of the information within a week.
Meanwhile, 94% of workers would stay longer if their employer offered more learning and career development opportunities. (LinkedIn)
And employees who are involved in mentoring programs have a 50% higher retention rate than those not involved in mentoring and 93% of mentees believe their mentoring relationship was useful. (MentorcliQ)
Three things make this program special:
1) It's an organized system implemented within dozens of companies (from startups to Fortune 500's). We give you tools, frameworks and templates neatly packaged and ready to use.
2) We don't just tell you WHAT to do. We tell you HOW to do it to get maximum impact. We help you build your leadership skills—like getting executive support—presenting to your CEO and being seen as a strategic and credible team member by your product and sales team.
3) Unlike on-demand courses, we're with you every step of the way. We provide weekly coaching calls where you get the guidance you need to move forward and get unstuck.
Hello! I'm Stacey, and I want to share my story with you.
I started my career at AT&T (which later became Comcast) and held various corporate leadership roles for the next 14 years, in both strategy and execution. Initially in B2C marketing, I learned the value of customer research, creative agency work, and scaling marketing across regions simultaneously.
Transitioning to B2B, I realized marketing was seen as "sales support" rather than a growth driver. But I desired more visibility and influence, so I immersed myself with sales leaders and product managers. By speaking their language and aligning goals, I transformed from a support role to a strategic driver.
Inspired to share this alignment, I taught marketing concepts to my team and peers internally during 'lunch and learns' and formal workshops. One day, I knew I was ready to take the next step and build something on my own. I started my consultancy, Shake Marketing Group in 2014, guiding companies in building customer-focused marketing plans.
As more CEO's requested my coaching for their marketing teams, I finally decided it was time to package my knowledge into a structured training program. Ascend B2B Marketing Leadership Accelerator was born to help build confidence and trust between marketers and CEOs. With Fortune 500 principles and experience with renowned agencies and brands, my teachings have been implemented by over 45 companies, from Inc 5000 to Fortune 500.
My vision is to impact 100,000 B2B marketers, transforming their careers and making a lasting difference.
