Be the Marketing Driver in Your Organization
An 8-Week Mentoring Program to become a marketing leader with clarity, confidence and credibility.
Two confident b2b marketers strategizing on a whiteboard. B2B Marketing mentoring, female business mentor.

Marketing Leadership for Impact
As A Marketing Leader You Want to Drive The Business Forward, but...

Marketing is constantly changing.

  • Marketing Tech stack
  • Social media trends
  • Customer buying behavior
  • New Competitors
  • Leadership changes and priority shifts

To be an effective marketer, you not only have to stay on top of changes in the industry and marketing, but you need to grow as a marketing leader so that you can impact the bottom line.

Being a B2B Marketing Leader doesn't have to be complicated.

The Marketing Leadership Playbook is an 8-week guided program teaching you how to effectively tie marketing strategies to business goals and become the marketing authority that drives the business and your career forward.

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The Marketing Leadership Playbook
Be a C-Suite Marketing Leader with Impact

In 8 weeks:

  • You'll build a realistic marketing strategy—based on 20 years of experience building high-performing and happy marketing teams
  • You'll interact through videos, worksheets, homework, examples, live group coaching calls, and peer interactions
  • You'll get 1:1 mentoring/ coaching calls—tailored feedback to help you apply these principles
  • PLUS—an invitation into a PRIVATE marketing community to connect with like-minded peers

  • Module 1:
    Maximizing your marketing strengths

    Know your talents, gaps & mindset shifts.

  • Module 2:
    Finding unique market opportunities

    Uncover gaps in your marketing and plan for growth.

  • Module 3:
    Gaining new insights

    Review company goals, conduct sales & customer interviews, & understand market & competitor data.

  • Module 4:
    Ideating your Best Customers

    Identify your ideal customer to create targeted marketing and sales strategies.

  • Module 5:
    Aligning to your brand mission

    Tie marketing goals to company goals by identifying activities that will make an impact.

  • Module 6:
    Designing a unique message

    Create relevant messaging that is different, consistent, and measurable.

  • Module 7:
    Making content king

    Build a content strategy aligned to your customer's buying journey.

  • Module 8:
    Building an army of marketers

    Identify the people, resources and martech you need and how to maximize their effectiveness.

  • Module 9:
    Becoming the leader for your brand

    Present to the C-suite, align with sales, share your team’s progress and step into the driver's seat.

The Marketing Leadership Playbook Gets Results
Marketers just like you...

  • Have seen a boost of C-suite confidence in the marketing team
  • Over 50% have gotten promoted within 6 months
  • Company awareness grew 300% (website visitors, social media followers, email subscribers)
  • Helped their companies achieve record-level growth: REVENUE!!!!
  • Now receive invitations to participate in strategic business discussions
  • Gain marketing & sales alignment resulting in a full funnel view of the customer
  • Build confidence in customer needs/ wants and how the company provides value
Build confidence and connection

The Marketing Leadership Playbook combines online training with mentoring, peer interactions, and an extraordinary community of other career-driven b2b marketers!

Build Clarity. Confidence. Credibility.
The Marketing Leadership Playbook

Zoom call with coffee
Group Mastermind

Perfect for Marketers who like to learn in a group setting. You value time with your peers and mentor to ask questions and get personalized feedback on how you're doing.

This package includes:

  • 8-week hands-on program with weekly live training
  • Group coaching call bi-weekly
  • Private online community
  • On-demand access to trainings and recordings
$5,000
one-time investment
Woman sitting at a desk in front of coding computer screen
1:1 Coaching & Advisory

Perfect for Marketers who seek personalized guidance, a sounding board, and 1:1 coaching to help you develop your own potential in a private setting.

This package includes:

  • 8-week hands-on program with weekly live training
  • 1:1 coaching call bi-weekly
  • Personalized guidance and coaching
  • On-demand access to trainings and recordings
  • 2 calls with your manager to share progress

$8,500
one-time investment with the option to extend
Our Clients
Trusted by smart, savvy brands

We work with scaling and established B2B organizations with an eye on driving sustainable growth.

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  • Frontier Communications
  • Openoptic
  • Level 3 Communications (now Lumen)
  • Janus Capital Group (Now Janus Henderson)
  • Windstream Enterprise
  • One Neck IT Solutions
  • Juniper Networks
  • Doyle Group IT Consulting
  • MPC Commercial Construction
  • Aschenberg Law Group
  • The Monaco Group IT Consulting
  • Shift Genuine Cannabis
  • Hivery Software

Frequently asked questions
Still have questions? We've got answers.

  • Who is this program for?

    The Confident Marketer Playbook is ideal for B2B marketers working inside of scaling organizations that are eager to learn, grow and gain new strategic marketing skills that resonate with your customer and company goals.

    This is for you if:

    • You want to move into a marketing leadership role.
    • You need advice on how to become more strategic and valued by your team members.
    • You want an expert with proven experience to guide you through.
  • How much does it cost?

    We have different options depending on your needs.

    The investment ranges from:

    $499 for the on-demand course
    $2,000/ month for the 8-week small group cohort
    $3,500/ month for the 8-week 1:1 sessions

    There's an option after the program to extend your mentoring sessions beyond 12 weeks.

  • How do I convince my boss?

    A lot of companies have a learning and development budget.

    Marketing conferences and events can cost anywhere from $1500-2500 per person, not including the cost of travel.

    While events can be inspiring and motivating, research shows that people forget 50% of what they learn within one hour, 70% within 24 hours and 90% of the information within a week.

    - Confidence that your marketing strategy and investment will drive business growth

    Other stats that are interesting to share:

    94% of workers would stay longer and their employer offered more learning and career development opportunities. (LinkedIn)

    Employees who are involved in mentoring programs have a 50% higher retention rate than those not involved in mentoring and 93% of mentees believe their mentoring relationship was useful. (MentorcliQ)

  • Why should I join?

    Three things make this program special:

    1) It's an organized system implemented within dozens of companies (from startups to Fortune 500's). We give you tools, frameworks and templates neatly packaged and ready to use.

    2) We don't just tell you WHAT to do. We tell you HOW to do it to get maximum impact. We help you build your leadership skills—like getting executive support—presenting to your CEO and being seen as a strategic and credible team member by your product and sales team.

    3) Unlike on-demand courses, we're with you every step of the way. We provide bi-weekly coaching calls where you get the guidance you need to move forward and get unstuck.

Testimonials
What clients are saying about The Marketing Leadership Playbook

Meet your Mentor
B2B Strategy Crafter. Marketing Executive. Mentor to Aspiring Leaders.

Hello! I’m Stacey—A marketing strategist with over 20 years of experience across startups to Fortune 500's.

Here’s how it all began.

Once upon a time — I was like you. I started as a marketer. After a while, I knew I was ready for a promotion. But I wasn't sure what skills I needed.

At that point, I lost my confidence because I became skeptical of my marketing strategies. Different objections crept into my mind. Like, how do I get the sales team to listen? How should I choose marketing tactics that align with company goals? How can I create better marketing strategies...without more work?

Like a metal thrown into an ocean, I drowned. Did all I could do, several trainings, webinars, courses — but stayed stuck.

After several months of burnout and zero credibility, I finally realized that to be a successful marketing leader, I had to‌:

  • Show up with confidence
  • Demonstrate that I understood the business
  • Learn how to create marketing campaigns that were tied to company goals
  • Stop saying "yes" to every marketing idea that came across my desk
  • Build strong relationships with my sales and leadership team

This made me search for training programs or a mentor to help me get to the next level of my career, but found none.

I spent hours researching, talking to experienced marketers and salespeople, watching videos, and reading articles from respected marketing experts.

It led me to develop a system that would ultimately move me from order-taker into a leadership role. No more doubts, no more daily burnout.

And ever since, I've implemented and taught this system to dozens of companies and marketers with tremendous results.

You don’t have to remain stuck. No one can understand you better than someone who experienced the same burden as you…. and finally triumphed over it.

And that is why I built the Blueprint to build your confidence and give you the credibility you deserve. It’s your chance to advance your career.

Stacey Danheiser

Founder, Soar Marketing Society & Shake Marketing Group

Stacey Danheiser, CEO Shake Marketing Group, B2B marketing mentor, B2B marketing consultant. I help B2B organizations drive revenue and internal alignment through customer-focused marketing strategies.

Free Assessment

The Confident Marketer Scorecard
Discover how you score based on high-performance marketing indicators and increase your ability to build impactful and confident marketing strategies in the digital era.

How it works:

  • Answer 35 questions
  • Don't overthink your answers - just be honest with where you're at right now
  • Generate results instantly
  • Receive feedback to enhance your score

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