B2B Strategy Crafter. Marketing Executive. Mentor to Aspiring Leaders.
Hello! I'm Stacey, and I want to share my story with you.
I started my career at AT&T (which later became Comcast) and held various corporate leadership roles for the next 14 years, in both strategy and execution. Initially in B2C marketing, I learned the value of customer research, creative agency work, and scaling marketing across regions simultaneously.
Transitioning to B2B, I realized marketing was seen as "sales support" rather than a growth driver. But I desired more visibility and influence, so I immersed myself with sales leaders and product managers. By speaking their language and aligning goals, I transformed from a support role to a strategic driver.
Inspired to share this alignment, I taught marketing concepts to my team and peers internally during 'lunch and learns' and formal workshops. One day, I knew I was ready to take the next step and build something on my own. I started my consultancy, Shake Marketing Group in 2014, guiding companies in building customer-focused marketing plans.
As more CEO's requested my coaching for their marketing teams, I finally decided it was time to package my knowledge into a structured training program. Ascend B2B Marketing Leadership Accelerator was born to help build confidence and trust between marketers and CEOs. With Fortune 500 principles and experience with renowned agencies and brands, my teachings have been implemented by over 45 companies, from Inc 5000 to Fortune 500.
My vision is to impact 100,000 B2B marketers, transforming their careers and making a lasting difference.