Marketing is constantly changing.
To be an effective marketer, you not only have to stay on top of changes in the industry and marketing, but you need to grow as a marketing leader so that you can impact the bottom line.
Being a B2B Marketing Leader doesn't have to be complicated.
The Marketing Leadership Playbook is an 8-week guided program teaching you how to effectively tie marketing strategies to business goals and become the marketing authority that drives the business and your career forward.
In 8 weeks:
Know your talents, gaps & mindset shifts.
Uncover gaps in your marketing and plan for growth.
Review company goals, conduct sales & customer interviews, & understand market & competitor data.
Identify your ideal customer to create targeted marketing and sales strategies.
Tie marketing goals to company goals by identifying activities that will make an impact.
Create relevant messaging that is different, consistent, and measurable.
Build a content strategy aligned to your customer's buying journey.
Identify the people, resources and martech you need and how to maximize their effectiveness.
Present to the C-suite, align with sales, share your team’s progress and step into the driver's seat.
The Marketing Leadership Playbook combines online training with mentoring, peer interactions, and an extraordinary community of other career-driven b2b marketers!
This program is not based on theory only. It includes real-world examples, templates, checklists, and frameworks, implemented within dozens of companies (from startups to Fortune 500's).
You'll build critical skills - from understanding your gaps to creating a strategy that aligns to the business and getting C-level support. You'll be a strategic and credible leader.
Get support every step of the way. Bi-weekly coaching calls give you the guidance you need to move forward and get unstuck.
Perfect for Marketers who like to learn in a group setting. You value time with your peers and mentor to ask questions and get personalized feedback on how you're doing.
This package includes:
Perfect for Marketers who seek personalized guidance, a sounding board, and 1:1 coaching to help you develop your own potential in a private setting.
This package includes:
We work with scaling and established B2B organizations with an eye on driving sustainable growth.
The Confident Marketer Playbook is ideal for B2B marketers working inside of scaling organizations that are eager to learn, grow and gain new strategic marketing skills that resonate with your customer and company goals.
This is for you if:
We have different options depending on your needs.
The investment ranges from:
$499 for the on-demand course
$2,000/ month for the 8-week small group cohort
$3,500/ month for the 8-week 1:1 sessions
There's an option after the program to extend your mentoring sessions beyond 12 weeks.
A lot of companies have a learning and development budget.
Marketing conferences and events can cost anywhere from $1500-2500 per person, not including the cost of travel.
While events can be inspiring and motivating, research shows that people forget 50% of what they learn within one hour, 70% within 24 hours and 90% of the information within a week.
- Confidence that your marketing strategy and investment will drive business growth
Other stats that are interesting to share:
94% of workers would stay longer and their employer offered more learning and career development opportunities. (LinkedIn)
Employees who are involved in mentoring programs have a 50% higher retention rate than those not involved in mentoring and 93% of mentees believe their mentoring relationship was useful. (MentorcliQ)
Three things make this program special:
1) It's an organized system implemented within dozens of companies (from startups to Fortune 500's). We give you tools, frameworks and templates neatly packaged and ready to use.
2) We don't just tell you WHAT to do. We tell you HOW to do it to get maximum impact. We help you build your leadership skills—like getting executive support—presenting to your CEO and being seen as a strategic and credible team member by your product and sales team.
3) Unlike on-demand courses, we're with you every step of the way. We provide bi-weekly coaching calls where you get the guidance you need to move forward and get unstuck.
Hello! I’m Stacey—A marketing strategist with over 20 years of experience across startups to Fortune 500's.
Here’s how it all began.
Once upon a time — I was like you. I started as a marketer. After a while, I knew I was ready for a promotion. But I wasn't sure what skills I needed.
At that point, I lost my confidence because I became skeptical of my marketing strategies. Different objections crept into my mind. Like, how do I get the sales team to listen? How should I choose marketing tactics that align with company goals? How can I create better marketing strategies...without more work?
Like a metal thrown into an ocean, I drowned. Did all I could do, several trainings, webinars, courses — but stayed stuck.
After several months of burnout and zero credibility, I finally realized that to be a successful marketing leader, I had to:
This made me search for training programs or a mentor to help me get to the next level of my career, but found none.
I spent hours researching, talking to experienced marketers and salespeople, watching videos, and reading articles from respected marketing experts.
It led me to develop a system that would ultimately move me from order-taker into a leadership role. No more doubts, no more daily burnout.
And ever since, I've implemented and taught this system to dozens of companies and marketers with tremendous results.
You don’t have to remain stuck. No one can understand you better than someone who experienced the same burden as you…. and finally triumphed over it.
And that is why I built the Blueprint to build your confidence and give you the credibility you deserve. It’s your chance to advance your career.
Stacey Danheiser
Founder, Soar Marketing Society & Shake Marketing Group
