Most B2B organizations are short-cutting the process to create buyer personas. As a result, they end up with a generic buyer profile that doesn’t answer the critical questions a customer needs to address before they will do business with your company.

With personalization becoming key to effective marketing, it’s more important than ever to focus on knowing your buyers better by researching their needs and motivations to buy.

What's Inside:

- Learn our 4-step process to creating effective and successful buyer personas

- A step-by-step template to paint a picture of your buyer, their preferences, the decision making process and success criteria

- The critical questions your company must be able to answer in order to create effective content, marketing programs and sales interactions