Understanding that the customer’s circumstance and priorities change is how you will successfully stay responsive to their needs. If you aren’t communicating in a way that is relevant to your customers, they will find a provider that helps connect the dots from the pain they are facing today to the possibilities of tomorrow.

Can you think of all the places you communicate your company’s value proposition? When was the last time emphasis was put on reviewing your messaging to ensure that it’s still relevant to your customers?

Full article available in the May-June 2018 issue of Sales & Marketing Management Magazine, pages 18-19.