Look Inside Marketing Book
Discover the real reason your organization isn't winning the marketing game...and how to fix it.

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Look inside, the real reason your b2b organization isn&#x27;t winning the marketing game. <br/>Are you looking for better results from your marketing efforts? Do you wish your b2b marketing team were more strategic instead of just focusing on execution? Look Inside shows you what it takes to build a thriving marketing team that drives revenue group. Our A3 model is designed to propel your company to the next level: alignment, accountability and acceleration.

Your Marketing Team isn't the Problem

You’ve probably heard a million reasons why your marketing team is failing. It’s talent. It’s campaigns. It’s technology. The solutions you’re offered almost always involve some silver bullet strategy that’s going to deliver results no matter what is going wrong.

But improving your marketing is not about executing another tactic or implementing yet another marketing technology product. It isn’t about firing your team and rebuilding from scratch, either.

In some ways, it’s far more straightforward. Marketing doesn’t work now—and it can succeed in the future—because the problem isn’t the people, the tech, or the strategy: it’s the internal processes of your company.

That’s not to say the solution is easy. There’s a lot that goes into changing the internal marketing mindset your company has. But once you do, you can unlock explosive growth. The ideas I will present ahead will work for everyone, but they are truly impactful for established, high-gross B2B companies where marketing is siloed away and disconnected from those who are responsible for revenue. If that’s your company, this is the book—and the solution—for you.

WHO IS THIS BOOK FOR?

  • CEO's
    Learn what it takes to build a customer-centric culture and a high-growth marketing engine.
  • Revenue Leaders
    Learn how to align your marketing and sales teams for more productive, happy and successful outcomes.
  • Marketing Leaders
    Elevate the role of marketing within your organization and make a bigger impact with your initiatives.

WHAT OTHERS SAY

As a founder and CEO, marketing can feel overwhelming. Once again Stacey Danheiser is sharing wise and cutting edge information and her passion and knowledge about marketing is evident.

Hilary Silver
Founder & CEO

Excellent examples and metaphors. We’ll structured and we’ll written. Actionable framework for anyone to run with! Highly recommend especially for b2b marketers.

M.M.M
Amazon Review

Easy read, very well written. Stacey provides an excellent model to help marketers drive growth and gain more credibility. Read this great mini book and avoid the usual traps and acts of randomness marketing can often fall victim of.

Dr. Simon Kelly
Marketing & Sales Lecturer at University of York

Must read for all business decision makers looking to take their brand to the next level and implement integrated go to market strategies in each vertical. Danheiser is a marketing genius and everyone should learn from her magic!

Miri Rodriguez
Best-selling author, Storyteller at Microsoft

I follow the author, who's a top LinkedIn B2B marketing expert because she doesn't hold back and isn't scared to give us the real deal on what we need to fix our marketing. This book delivers the same needed reality and solutions to fix what's broken with most marketing teams today. Thankfully, it's a quick but value-packed read that found me highlighting most of many a-ha quotes and "I can't forget this how-to advice." I will definitely be checking out her marketing community and the other two books.

Michelle Griffin
Speaker, Author, Advisor at The Brand Therapist
Who wrote it?
About the Author

  • Stacey Danheiser, CEO Shake Marketing Group, b2b marketing mentor and consultant
    Stacey Danheiser

    Stacey Danheiser is CEO and founder of Shake Marketing, a B2B marketing and sales consultancy based in South Florida. She has 15 years’ experience in marketing leadership roles at various Fortune 500 companies in the cable, telecommunications and financial services industries.

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Look Inside, b2b marketing book by Stacey Danheiser
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